I Want My Music Television: 2017 Artist to Watch Edition

Even though I usually check them out, I not a big fan of the Artists to Watch for the next year that pop up at the end or beginning of each year. My ears usually meet each artist with a resounding yawn. Most are not really that new, usually artists that put out albums or singles months before to crickets and outlets are dusting them off now because they have to write about something and less and less artists are putting out music in the winter. Really there are just less and less big name artists that push the needle period.


One artist that caught my ear on Billboard’s list was Maggie Rogers. Her song Alaska was somehow familiar and weird at the same time. Then the song kept popping up again and again over the last couple month until one day I heard it and realized, oh wait, this song is kind of great. So I went on a deep dive and there was a viral video of Pharrell listening to her song in front of her at the NYU Clive Davis Insitut where she talks about coming to the school as a banjo player who fell in love with French dance music, hence the “familiar and weird at the same time” vive. Maggie’s segment starts at 18:18.


What is great about the video, beside Pharrell bizarrely comparing her to Wu-Tang Clan which he manages to make a convincing argument, is Maggie awkwardly trying to sneak a look at Pharrell’s expression but clearly to scared to. And like I mentioned, she went to music school to play the banjo so clearly there is musicianship to her behind the French dance music esthetic which you can definitely her in the acoustic version of the song which turns the song into a heartbreak anthem that could have been been on one of Ryan Adams more sad albums.


Maggie has released a new single since them with an EP coming February 17 called Now That the Light Is Fading, (she also released two albums in high school that you can find on Bandcamp if you are interested in her banjo phase). Dog Years is another great song that gives me a modern update of Laurel Canyon feel to it. After a dire year for new music last year, and really music in general, 2017 is already looking up.