When Beyoncé dropped her album late in December, I was hoping she would chance the promotional game. Promotional cycles have started so early, by the time an album is released; most people have already moved only the next big new thing. But realistically only about five artists these days could airdrop their album out of nowhere and be as successful as Beyoncé. Unfortunately Lily Allen is not one of them. Depressingly her biggest hit stateside is being sampled by T-Pain. None of her solo music has even cracked the top forty in America.
So her rollout has been a more traditional as she has released a new song every month since November. That is six of the fourteen songs that appear on Sheezus. And with only one song being released at a time it is easy to pick the songs apart. When she released Hard Out Here I was just so happy to have Lily Allen back in my life that I initially ignored its shortcomings. But after a couple weeks, I realized that the song just was not as good as the tongue and cheek music video. The auto-tune was annoying, the lyrics about the double standards have done much better and the bridge trying to reclaim the derogatory word for women by just repeating it again and again for the bridge just did not work.
The follow up Air Balloon worked better as it was a true return to form for Allen. It was a bouncy track was reminiscent of her first album but much more fun than snarky and was good despite a weird lyric about Kurt Cobain and Elvis. Then came L8 CMMR which was originally on the Girls Soundtrack. At the time it was released I was just hoping it was just something she gave to the television show because it was not good enough for the album but unfortunately popped up on the track list to Sheezus too when it was released.
Our Time continued the trend of one good, one lackluster song. It is a more chill song than she has ever done, a just kick back and relax type of song. Then we got to hear the title track and to call it lackluster would be nice. Sure the M.I.A. type track sounded cool, but the lyrics about having a period was just embarrassing while the chorus was clunky where it is unclear if she is praising the likes of Rihanna and Lorde or burying Katy Perry and Lady Gaga (which she rhymes with LOLO ha ha). Maybe worst of all, Yeezus himself Kanye West gets nary a mention on the track.
The rest of Sheezus follows the trend of switching between good and uninspiring. You can really split the songs into the two camps with the songs where she tries to be her old snarky self not living up to her previous work while the more “grown up” tracks are much better. On former side there are songs like URL Badman (which is a worse title than L8 CMMR) and its pseudo dubstep breakdown that just do not work. While on the flip side a song like Take My Place and Close Your Eyes (which may be the most awkward slow jam ever… and I mean that in a good way) are dreamy throwbacks to mellower seventies. Insincerely Yours actually splits the difference with more boring snarky comments with a backing track that would not have been out of place on Solid Gold. Then As Long as I Got You is a more uplifting version of Not Fair but this time she co-opts zydeco music instead of country.
Lily Allen stormed the public consciousness on a wave of retro music that still managed to sound modern, which was copied by Amy Winehouse and Adele, and lyrics dipped in a heavy dose of, which was copied by every female rapper since. Three albums in and that stark it getting a little stale. Yet the highlights of Sheezus show Allen at her most mature or most vulnerable like on the very sweet cover of Somewhere Only We Know. Hopefully on future albums, Lily does not force the snark because that was her claim to fame in her early years because her growth on this album can sustain a full album down the line.
Song to Download – Our Time
Sheezus gets a on my Terror Alert Scale.
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