I go Back Again, Fall off the Train, Land in His Bed, Repeat Yesterday's Mistakes

Poor Shakira, during her first season on The Voice no one wanted to join her team and ended up with arguably the worst team in the history of the show (though Christina Aguilera’s first and third season teams were just as bad). Though better this season, she is still looking at a last place finish. More importantly, the first single off her new album did not really set radio on fire despite having the biggest radio star of the last five years Rihanna on the track. But other than Maroon 5, none of the coaches on The Voice have gotten much of a bump from the show (at least in terms of pop radio, Blake Shelton is still ruling country radio but still lacks a crossover hit). Christina’s album bombed, Cee-Lo’s Goodie Mob comeback was met with a resounding yawn. Ironically many of the guest performers get a good boost after appearing on the show; Robin Thicke shot to number, and Christina, despite not being able to kick start her own career on the show, managed another hit via guest spot on the show with A Great Big World. Granted it is possible Shakira will get the big break when she performs the song on the show (but will Rihanna show up for anything short of the finale which is still two months away).

Granted the reason why Can’t Remember to Forget You is not a hit is most likely has less to do with some sort of The Voice coach curse and more with pop radio itself. If you listen to a top radio station you will hear mostly watered down EDM or folk rock songs (or in the case of Wake Me Up, both). Soul is making some inroads thanks to Aloe Blacc (getting some Wake Me Up rub) and Pharrell Williams (who has been placed in multiple advertisements in the last couple month). But it is very hard for different sounds making it on to pop radio. Case in point Lorde released Royal in March of last year but it did not become a hit until the fall. So it is not very surprising, even with Rihanna’s name attached, that the ska-rock from the nineties vibe of Can’t Remember to Forget You is having a hard time breaking through even with a music video that could have passed for softcore porn when ska last had a moment.

But at least you can easily classify Can’t Remember to Forget You, second single Empire is much harder to pin down. It definitely has an epic, rock tinged power ballad feel to it, but more Céline Dion nineties type power ballad than eighties Bon Jovi type with weird auto-tune in the chorus. And there may be the problem with Shakira. (yes, the album title has a period in it) it tries to be everything at once. She tries to cram Latin, pop, rock and many other sub genres into the same song. Instead of the songs sounding eclectic, they just come out sounding jumbled. The worst case is the duet with Black Shelton which adds country to her musical jumbo which finds Shelton singing lines like “p-p-p-p-popping the pills.” Blake duet with Christina Aguilera was significantly better.

But these genre mash-ups are not all jumbled messes, when she infuses some reggae into Cut Me Deep which features some Canadian reggae band named MAGIC! (yes their band has an exclamation point and all caps and no I will not be making a Snow joke), it turns into one of the better tracks on the album. Another standout is the new wave meets rock sounding Spotlight (which was actually written with the same Nashville based team that also co-wrote the Shelton assisted song but not nearly as embarrassing). And showing that less is sometimes more, the acoustic 22 is better than most of the overproduced songs on the album.

Song to Download – Cut Me Deep

Shakira. gets a on my Terror Alert Scale.