Hate Him or Love Him for the Very Same Reason

There has not been a more provocative album title in recent memory than Hip Hop Is Dead. On one hand Nas hit the head on the nail as the ringtone rappers killed off the genre that had been slowly dieing all decade. But on the other hand, that album actually proved otherwise and that hip hop still had a couple more breathes in it.

So how do you follow-up a controversial title album? Well name it something that usually reserved for Jesse Jackson spoken on Fox News. But when it looked like the album wouldn’t be getting shelf space almost nowhere, Nas decided to change the album to, well, nothing. Or as Nas says himself in Hero: “Try telling Bob Dylan, Bruce, or Billy Joel they can’t sing what's in their soul! So "Untitled" it is. I never change nothing” This begs the question was naming it months in advance all a publicity stunt to get people talking without hearing a note?

Where Hip Hop Is Dead was a loose concept album on how and why the genre needed a funeral and who killed it, the new album is a loose concept album on race relations. Throughout the album are thoughts about how blacks are perceived in the media (Sly Fox), stereotypes (Fried Chicken), and a half hearted endorsement of Barack Obama (Black President), and even though it is no longer the title, a certain six letter word shows up in two song titled claiming that n*****’s are not black people but the uneducated.

Throughout the album, Nas is on point when not inexplicably name dropping Jessica Simpson or giving props to ringtone rappers he put on blast less than two years ago. The album falls flat thanks mostly to the company he keeps. You have to do a double take at seeing Chris Brown on the guest list and the song is about as juvenile as Brown’s age suggest.

Aside from the Polow da Don produced Hero; the production value is moderate at best. Even Mark Ronson, who had been batting 1.000, had a rare misstep on the snare heavy Fried Chicken that is too downtrodden than his usual upbeat horn infused throwback. Nas recently stated that he wants to drop two albums on the same day. One exclusively produced by D.J. Premiere who he hasn’t work much with since Illmatic, the other by his The Firm associate Dr. Dre. With the mediocre at best beats that pepper this album, that drop date cannot come soon enough.

Song to Download - Hero

[Untitled] gets a on my Terror Alert Scale.