Been a Dogg, Smoke You Like a Menthol

Over the past decade or so Snoop Dogg has become more than a brand than a rapper staring in movies, commercials, his own variety show, even lent his name to a porno, wrote a book, started up his own clothing line including a pet accessory line, hosting his own satellite radio show, starred in video games, and founded the Snoop Youth Football League. But the biggest impact was giving new slang for suburbanite white dudes everywhere to annoy their parents. But among all the extracurricular sometimes his music gets overlooks; most casual music fans probably can’t named any of his songs between Jin & Juice and Drop it Like it’s Hot. Even Snoop’s son fully respects his dad’s rapping because when the elder ask him who his favorite lyrist, the Bigg Snoop Dogg wasn’t on the list.

The disrespect from Lil’ Snoop is the catalyst for Snoop Dogg’s latest album Tha Blue Carpet Treatment. The title naturally comes from his affiliation to his former gang the Crips who get their own song on the Neptunes produced 10 Lil’ Crips. To give his advisories equal airtime, Snoop brings in The Game, a Blood to spit a couple verses on Gangbangin’ 101. Longtime producer Dr. Dre shows up behind the boards on four songs and Dre’s old running mate Ice Cube drops a couple verses on LAX. And no Snoop album would be complete without a hook from Nate Dogg who lends his trademark baritone for Crazy while Tha Dogg Pound also show up on the album. New collaborators the Neptunes actually deliver a banging track Vato, one of the few this year, and is only heightened by having B-Real of Cypress Hill on the hook.

Snoop Eastwood embraces the new school too as he brings in Akon, who seems to show up on all rap songs lately despite having a voice that sounds like nails on a chalk board, for two songs but he’s not as bad as the sorry Jamie Foxx appearance. Damien Marley brings some dancehall to the Timbaland produced Get a Light, another stand out track. Snoop also brings in a catchphrase maker in his own right E-40 for Candy but the two can do much better than the over obvious double entendres that show up in the song. And regardless of his falling out with Jay-Z, tha Doggfather still collaborates with R. Kelly, finally out of the closet, for That’s That (Expletive Deleted) which humorously samples the best line from Coming to America.

Tha Blue Carpet Treatment though is way too long at seventy-eight minutes. Plenty of mediocre tracks could have been cut to make a much more complete hour length album. Then they stuck some of the best track at the end including the introspective Imagine which sees Dre step out from behind the boards and takes the mike and D’Angelo on the hook. For the closer, Snoop brings in the legendary Stevie Wonder to rework Have a Talk with God into Conversations. So many rappers sneek in a religious song at the end of their albums, imagine is one would fill up a album with songs like this instead of re-treading the “G” that has overtaken the genre for over fifteen years.

Song to Download - Conversations

Tha Blue Carpet Treatment gets a on my Terror Alert Scale.