Amy Kuessner, EVP Programming, talks about how Pluto TV programs around genres audiences love to stream.
At Pluto TV, we’re all about giving audiences more of what they want: more content, more ways to watch and more devices to watch on. As our library expands, we aim to make content easier to discover and enjoy by introducing new categories curated by our programmers and inspired by fandoms, because “more” is even better when you can effortlessly find the films and TV series you love most.
This month, we’re excited to bring our audiences a brand-new category, Westerns, where they can explore a frontier of classic tales, timeless heroes and endless adventures. Inspired by the popularity of channels like Gunsmoke and the success of our existing fandom categories, we knew Westerns would be a gold mine for fans. Exclusive to Pluto TV, this category offers viewers a chance to be transported to the Old West, where they can enjoy familiar favorites and perhaps meet some new cowboys along the way.
Hand-curated categories and live channels are a hallmark of the Pluto TV experience. We hone in on specific fandoms and speak a shared language of enthusiasm because we’re fans too. Roughly 82% of our users agree that Pluto TV is a good place to find niche content, and we work diligently to deliver and improve their experience. Inspired by downstream viewing habits, our team organizes categories based on viewer patterns that chart a roadmap of how audiences navigate the platform, allowing us to streamline the path between the viewer and the content they most want to see.
In recent years, this approach has led us to introduce thoughtful categories like Game Shows, Sci-Fi, True Crime and now Westerns so fans can find their favorite content seamlessly. We are proud to offer audiences such a personalized streaming journey for free so viewers can always find the best content for their mood every time they watch Pluto TV.
– Amy Kuessner, EVP Programming |
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