Tom Ryan, President & CEO of Paramount Streaming and co-founder of Pluto TV shares his thoughts on the future of FAST as we enter the next inning of streaming.
Ten years ago today, we introduced the world to Pluto TV. We launched on April Fool’s Day—and that’s what people thought we were: fools. Pluto TV was linear in the age of on demand, free in the age of paid subscription and ad-supported in the age of ad-free. It was a contrarian idea at the time, but Pluto TV became a billion-dollar business in just seven years and, as we celebrate its 10th anniversary, we can confidently say that we have a sustainable business and winning strategy.
It’s nice to look back on our journey but, as leaders in this space, we have our eyes firmly on the road ahead. As I’m often asked what the future of FAST looks like, here is where I believe we are headed. The future of FAST is expanding. As cord-cutting accelerates, FAST will become an even more universally appealing proposition for consumers. With a no-cost entry point and constantly evolving library of content, FAST is estimated to hit $12 billion by 2027 and will play a critical role in the future of streaming.
The future of FAST is global. Our mission is to entertain the planet and, in the last decade, our global footprint has expanded to four continents and more than 35 countries, with a sizable part of our engagement coming from outside of the U.S.—and we’re just getting started. We work with local content and distribution partners around the world to bring together the best of our libraries in one seamless service to give viewers an unbeatable product and unique user experience.
The future of FAST is human. What sets us apart at Pluto TV is our human touch when delivering highly curated channels. Our 700,000 hours of content are programmed by genre experts who purposefully curate our collections and channels to keep audiences engaged. This highly editorialized touch to content curation will continue to be a defining factor for Pluto TV and shape the FAST experience.
– Tom |
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