Tuesday, April 05, 2016

Previewing America's Greatest Makers



Mark Burnett was the first to bring reality television to the American networks with Survivor and now has four successful reality shows on three networks and he is not resting on his laurels (his name is actually on twelve shows currently in production). This time he is partnering with TNT for his newest show America’s Greatest Makers. With a title like that you may think, well, that kind of sounds like one of his other shows Shark Tank, and you will be right. Actually it kind of combines the elements of two of his shows, Shark Tank and The Voice.

Much like Shark Tank, contestants are pitching products, but instead of hoping for seed money, they must get three of the four judges (sorry, no spinning chairs, just a yes or no via a tablet, but there are lights on the floor like The Voice) to advance them to the next round with the last team standing getting a million dollars to fund their product. Much like The Voice, there is a finite number of spots in round two, fifteen (so sorry anyone who pitches late, maybe you get a better spot next season; and TNT does run two ads about applying for a second season so they are feeling pretty confident).

The four judges that each pitcher has to impress include Carol Roth, an on air commentator on CNBC where she covers big and small business, the economy, current events, politics, and pop culture. Kevin Pereira who I guess is best known for being having Olivia Munn as a sidekick on Attack of the Show and now is the co-host of Hack My Live. Brian Krzanich is the CEO of Intel (the subtitle of America’s Greatest Makers is actually “An Intel Experience”). The fourth chair is going to be a revolving door of guest judges. First up is TNT basketball commentator Kenny Smith and will also include his colleague Shaquille O’Neal, founder of Arduino Massimo Banzi, The Big Bang Theory’ss Mayim Bialik, and host of Dirty Jobs Mike Rowe.

Sure The Voice annoyingly makes its show more and more about the coaches, but is the contestants that really make the show and without good products, there is no America’s Greatest Makers. One thing I noticed in the first hour (aside from a very The Voice like sequencing of exactly on failed contestant per hour and a group of montage victims who advance but get about five seconds of screen time) is all but one of six groups that pitch in the first episode involve apps (the sixth is a light up jacket). Of all the products pitched in the first episode the one that piqued my interest was the Slapband. You mind might vaguely think of those bracelets in the eighties that high school girls would obsessively slap on their writs before the fad went away a year later, that is exactly what these are except this will give you your blood pressure eliminating those annoying arm pump things we have to use now. And of course all the information these collect get collected on an app on your smartphone.

When it comes down to it, America’s Greatest Makers just takes Shark Tank and puts in the competition reality show format. The first two episodes are where the contestants give their opening pitches. Then there are five “Make or Break Round,” where one team in each episode advances to the finale. Then the eighth and final episode, the five finalists bring their refined devices to the panel one last time for the chance to win one million dollar and the title America’s Greatest Maker. So if you like Shark Tank but want to spend a little more time with the inventors, you will probably enjoy America’s Greatest Makers.

America’s Greatest Makers airs Tuesdays at 9:00 on TNT.

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