As we step into a new year, we are reflecting on the unforgettable content and programming that defined the past year on Paramount+. From record-breaking originals and live events, to box-office hits continuing their momentum on the service and so much more - we have delivered world-class content to our growing audiences around the globe. We sat down with Jeff Grossman, EVP of Programming at Paramount+, to hear more about the peak moments from this past year and some of the exciting projects coming to Paramount+ in 2025. Q: Looking back at the past year, how did Paramount+ leverage tentpole moments such as Super Bowl LVIII to reach new audiences?
There were several "peaks" this year where our series, movies and live events reinforced our position as a top global streaming service. Super Bowl LVIII was a huge moment for the brand that we leveraged to drive sign ups. We delivered the most-streamed Super Bowl in history following a record-breaking NFL season on Paramount+, and strategically programmed the premiere of new original series such as Halo and CBS's Tracker to drive subsequent engagement with the service.
With more SpongeBob SquarePants content than any other streaming service, Paramount+ also served as the streaming destination for the franchise's 25th anniversary. We celebrated the occasion with a refreshed SpongeBob Universe collection and debuted a new season of the original series Kamp Koral: SpongeBob's Under Years, as well as seasonal specials Kreepaway Kamp and SpongeBob & Sandy's Country Christmas to keep fans engaged. Paramount+ also saw a spike when it premiered the highly-anticipated, final seasons of Star Trek: Discovery, Evil and Seal Team.
And, lastly it has been a stellar year for post-theatrical releases on Paramount+. A Quiet Place: Day One is the #1 most-watched post-theatrical release on the service and during its initial theatrical run we saw a 264% lift* in the Quiet Place franchise. We just premiered Smile 2 on the service, which not only complements our horror-genre collection but also drove a 359% increase* in consumption of the first Smile movie.
Q: Paramount+ has been on fire this fall. What was the programming strategy for the back half of the year?
We're definitely closing the year in a position of strength. Our teams did incredible work to elevate CBS fall programming including returning hits Tracker, Elsbeth, Ghosts and Fire Country and new show premieres like Matlock. Tracker and Matlock continue to deliver huge multiplatform audiences. Across platforms* Tracker is TV's #1 show overall, averaging 18.2 million viewers per episode, and Matlock is TV's #1 new series with 16.9 million per episode.
We also rolled out record-breaking Paramount+ originals this fall with second seasons of Tulsa King and Lioness as well as the new star-studded series Landman. The Agency, from Oscar-winning actor and producer, George Clooney, debuted at the end of last month, and most recently we premiered the highly anticipated Dexter: Original Sin. We unlocked all eight seasons of the original Dexter series for our Essential tier so subscribers could experience the series that started it all or rewatch it ahead of the new series.
In combination with the NFL ON CBS, NCAA and UEFA, these high-caliber series are propelling the service to new heights, and we're also leveraging editorial collections like 'Tis the Season for Streaming' to drive deeper engagement with our diverse show and movie library.
Q: Looking to early 2025, what are you most excited about?
We have several major series returning with new seasons in the early part of the year including Yellowjackets, 1923 and School Spirits, and there is programming throughout the year tailored to our subscribers by audience segment. As we continue to learn more through data and insights, we're also evolving our approach to our slate and to our library - so 2025 promises to be another strong year for Paramount+.
*Paramount+ BI Internal. A Quiet Place: Day One franchise impact compared to the post 21-daily avg. vs. pre 21-daily avg. Active Sub HHs. Smile 2 franchise impact compared to the post 7-daily avg. vs. pre 21-daily avg. Active Sub HHs. **VideoAmp, CBS Research Estimates and Internal Streaming data on Paramount+ and CBS TVE (CBS.com and the CBS app) through 11/3/24. |
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